So much is being discussed about the bounty system Williams set up. It's not smart to set up such a system. However, many players have come to the defense of the coach. Frankly, most players over the years seem to love to play for the guy as he is a tough guy that expects tough play and loves his players.
Again, it's not smart to set up the system but I don't think Williams told his players to go out and injure the opposition. It seemed like he was rewarding players for aggressive plays and hits. What's the difference as long as the play is legal? That's the way defensive players minds think anyway. They want to go out and crush the opposition. Why do you think players go nuts when one of their teammates lays down a bone crushing hit? Linebackers and safeties dream of that shot of the receiver coming across the middle and lining them up and timing that shot just as the ball gets there. It gets the crowd and players excited. It can be a big momentum shifter. I would be surprised to find many players that go out with the intent to injure but I would not be surprised at all to hear players that want to go out and hit the opposition hard. That is football.
To me, the reward money was an incentive much like some teams have a hard hat they give out for the player that worked hardest. It's an incentive. It's not smart to give out money as it gives the wrong impression and the league has no choice but to act on this because of the negative publicity. However, assuming Williams didn't tell his players to play illegally, then I'm sure most players have no problem with what he instituted.